Doing things differently; Doing different things

The Youth Sport Trust’s School Sport Partnership Conference 2009 took place at The International Centre, Telford on Wednesday 14 and Thursday 15 October. Perfect World created the conference identity and marketing materials, including signage and programmes, reflecting the theme ‘Delivering a sustainable legacy: Doing things differently, doing different things.’ Heather McCormick, Head of Corporate Communications, commented, ‘Perfect World continually impress us with their fresh approach and commitment to developing outstanding solutions that meet challenging briefs. They take the time to understand our objectives and the issues we face communicating to a varied audience. They provide us with a visual platform that reflects our organisation, communicates effectively and gives us confidence and a real sense of pride in the way we present our work.’